Message
As the Megmilk Snow Brand Group commemorates the 100th anniversary of our founding this year, we are also looking ahead to the next 100 years. This year, we are reaffirming our founding spirit of Kendo Kenmin (“A Healthy Earth Ensures Human Health”) as an approach to resolving social issues and are positioning the spirit of Kendo Kenmin as our purpose and commitment.
One hundred years ago, social conditions in Japan made it difficult to secure sufficient nutrition. Our founders started this business based on the concept of Kendo Kenmin, which reflected their desire to resolve the social issues of the time by achieving stable and enriched nutrition through dairy farming. Kendo Kenmin is an approach conceived by one of our founders, Torizo Kurosawa, who believed that dairy farming strengthens the soil, and the milk and dairy products produced from this rich earth are the ultimate nutritious food that can foster healthy spirits and resilient bodies for human beings. This is the founding spirit that we at Megmilk Snow Brand strive to inherit and carry forward.
While the issues facing society change over time, the greatest issue our generation must strive to resolve is achieving food sustainability. Over the next 100 years, amid the impact of global population growth and climate change, there are no guarantees that the food sources so readily available to us today will be available to us in the future. Firmly recognizing the urgency of the need for food sustainability, we embrace Kendo Kenmin as our Statement of Purpose and Commitment towards pioneering a new future.
Our Group increases the added value of the milk we receive from producers and provides that milk to business partners and consumers. We promote a value cycle that delivers value not only business partners and consumers, but also to producers, investors, and local communities. This ability to circulate value is a core strength of the Megmilk Snow Brand Group.
In this age of uncertainty, our Statement of Purpose and Commitment reflects our strong desire to use our ability to circulate value to achieve food sustainability, an issue that will affect society moving forward, and pioneer new possibilities for food.
We are also taking the opportunity to redesign our corporate image. In addition to a new symbol mark, we have also adopted a new corporate slogan: “Love Earth. Love Life.”
This corporate slogan represents our desire to resolve social issues as we strive for a world full of love for the Earth (the planet, the land) and love for life (life and living) that promotes healthy environments and people. This slogan further represents our commitment to taking a global perspective to this challenge rather than a localized approach.
The Megmilk Snow Brand Group is fully committed to the realization of food sustainability and generating a benevolent cycle that will lead to the formation of a regenerative society.
We ask for your continued support and patronage.
Masatoshi Sato
Representative Director and President
